Agricultural Marketing and Price Analysis:  by F. Bailey Norwood, Jayson L. Lusk, Derrell S. Peel, John M. Riley
445 pages, $81.95 list
1-4786-4690-X
978-1-4786-4690-7
Student resource materials available here.
eBook availability
Agricultural Marketing and Price Analysis
Second Edition
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Reactions
“This book provides a great background for marketing applied to agricultural economics. It is easy to read and very student friendly. The topics are well organized, and each topic complements the previous one. Students may benefit from this book, especially since it provides a strong foundation on marketing and allows them to understand applications in the real world.” — Luis Pena-Levano, University of Maryland, Eastern Shore

“An awesome resource for students to be exposed to everything from grid pricing to futures and consumer behavior.” — Mallory Vestal, West Texas A&M University

“It is great to have a text that is affordable and written in a way that is relatable for students.” — Brydon Kaster, Indian Hills Community College
Table of Contents
Part I: WELCOME TO ECONOMICS AND PRICE ANALYSIS
1. About Economics
2. Basic Price Analysis: Supply and Demand
3. Advanced Price Analysis: Mastering Supply and Demand

Part II: UNDERSTANDING AGRICULTURAL PRICES AND MARKETS
4. Agricultural Prices
5. The Food Marketing Channel
6. Empirical Agricultural Price Analysis
7. International Trade in Agriculture

Part III: AGRIBUSINESS MARKETING STRATEGIES
8. Managing Price through Futures Markets
9. Forecasting for Supply Chain Management
10. Quantitative Forecasting Tools
11. Strategic Price Setting
12. Pricing Schemes
13. Consumer Behavior and Research