"The book included all the needed components for my course. It offers a comprehensive perspective and addresses current trends and challenges. I appreciate the holistic approach." — Sharon Shenton, Valencia College
"Engaging style of writing that captures student attention. Well written for undergraduate students." — Klaus Irrgang, Canadian University College
"It contains current and important topics for a variety of courses." — Jeff Housman, Texas State University, San Marcos
"I like the layout, application examples, and the logic model section. The text could be used in several courses. It's given me some good things to contemplate." — Caile E. Spear, Boise State University
"This textbook is a great resource for my students. It is organized and presented in a clear, understandable manner. Many of my students keep this text years after my class as a reference for their future careers in health promotion." —Jennifer Miranda, California State University–East Bay
435 pages, $63.95 list
1-4786-3664-5
978-1-4786-3664-9
© 2019
paperback
Instructor's resource materials available here
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To obtain a username and password to access these materials, contact comps@waveland.com.
eBook availability
The Process of Community Health Education and Promotion
Third Edition
Health education promotes lifestyles and environments that enhance health, wellness, and quality of life for individuals and communities. This goal serves as the cornerstone of The Process of Community Health Education and Promotion, Third Edition. The authors provide readers a comprehensive introduction to the information, perspectives, and competencies they will need to successfully promote health in community, school, workplace, and health care settings. Rooted in an interprofessional paradigm, the importance of collaborative partnerships is explored throughout the text.
The latest edition sparks critical thinking, discussion, and action by including real-world examples and engaging questions. A strong emphasis on social determinants and their influence shapes the updated section on health equity, which ends with a discussion on essential elements for promoting this universal human right. Special features highlighted throughout this action-oriented book showcase the authors' experiential learning approach. "For Your Information" boxes complement and expand on chapter content. "For Your Application" prompts provide a variety of self-directed or instructor-guided activities. Additionally, appendices include a community assessment project guide and a professional e-portfolio guide, to which many of the activities in the book build toward.
The latest edition sparks critical thinking, discussion, and action by including real-world examples and engaging questions. A strong emphasis on social determinants and their influence shapes the updated section on health equity, which ends with a discussion on essential elements for promoting this universal human right. Special features highlighted throughout this action-oriented book showcase the authors' experiential learning approach. "For Your Information" boxes complement and expand on chapter content. "For Your Application" prompts provide a variety of self-directed or instructor-guided activities. Additionally, appendices include a community assessment project guide and a professional e-portfolio guide, to which many of the activities in the book build toward.
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Part I: HEALTH AND COMMUNITY PERSPECTIVES
1. Health, Quality of Life, and Emerging Professional Perspectives
Health and Quality of Life / Personal Wellness, Quality of Life, and Broad Social Issues / Emerging Professional Perspectives / In Conclusion
2. Community and Partnership Concepts
Healthy People in Healthy Communities / Community Structure and Capacity / Capacity-Building Concepts / Community Health Partnerships and Settings / In Conclusion
3. Epidemiological Considerations
The Epidemiological Approach in the Community / Sources of Data / Prevention / Infectious Disease / Noninfectious Disease / In Conclusion
4. Health Equity
Faces of America / Health Through the Life Span / Root Causes of Health Inequity / Promoting Health Equity / In Conclusion
5. Theory-Based Approaches
Importance of Theory to Health Education / Commonly Used Theories in Health Education / Selecting the Appropriate Theory / In Conclusion
Part II: THE PROCESS OF HEALTH PROGRAMMING
6. Needs and Capacity Assessment
Needs-Assessment Concepts and Definitions / What Type of Information Should You Collect? / The Four Phases of Community Needs Assessment / Phase I: Gather Preliminary Data and Generate Assessment Questions / Phase II: Collect Community Data / Phase III: Analyze Data and Interpret Results / Phase IV: Prioritize Needs, Identify Assets, and Make Recommendations / Using a Theoretical Lens to Assess Community Needs / In Conclusion
7. Planning Processes for Evidence-Based Programs
Planning Concepts and Strategies / Planning Steps / In Conclusion
8. Implementation Processes
Necessary Skills for Health Promotion / Supplementing Funds for the Program / Social Marketing / Other Aspects of Implementation / Creating Materials / Keeping the Program Alive/Ethics in Implementation / In Conclusion
9. Research and Evaluation
What Is Research? / The Research Plan/Proposal / Evaluation: A Type of Research / Types of Evaluation / Ethics in Research / In Conclusion
Part III: COMMUNICATING NEEDS AND MANAGING RESOURCES
10. Community Health Administration
Leadership, Management, and Administration / Cooperation and Conflict Resolution / The Role of Policy in Administration and Coordination / In Conclusion
11. Communicating Health Information
Effective Communication / Communication Strategies and Principles / Mediums for Communicating Health Information / Health Literacy / In Conclusion
12. Advocating for Community Health Needs
What Is Advocacy? / Skills for Successful Advocacy / Basic Tools of Advocacy / Survival Skills for Advocacy / In Conclusion
13. Resource Access and Management
What Does It Mean to Be a Resource Person? / People as Resources / Computers as Resources / Organizations as Resources / Health Care and the Role of Insurance / Volunteers and Health Care Privacy / In Conclusion
14. Trends in the Global Community
Global Health and Quality of Life / Quality of Life and Human Development on a Global Scale / Trends in the Global Community / Trends in the Global Burden of Disease / Trends in Global Capacity / Trends in the Global Health System / In Conclusion
Appendix A: Community Assessment Project Guide
Appendix B: Community Health Professional E-Portfolio Guide
Appendix C: Planning a Social Media Strategy for Advocacy
Appendix D: Creating a Resource Inventory for Community Health
1. Health, Quality of Life, and Emerging Professional Perspectives
Health and Quality of Life / Personal Wellness, Quality of Life, and Broad Social Issues / Emerging Professional Perspectives / In Conclusion
2. Community and Partnership Concepts
Healthy People in Healthy Communities / Community Structure and Capacity / Capacity-Building Concepts / Community Health Partnerships and Settings / In Conclusion
3. Epidemiological Considerations
The Epidemiological Approach in the Community / Sources of Data / Prevention / Infectious Disease / Noninfectious Disease / In Conclusion
4. Health Equity
Faces of America / Health Through the Life Span / Root Causes of Health Inequity / Promoting Health Equity / In Conclusion
5. Theory-Based Approaches
Importance of Theory to Health Education / Commonly Used Theories in Health Education / Selecting the Appropriate Theory / In Conclusion
Part II: THE PROCESS OF HEALTH PROGRAMMING
6. Needs and Capacity Assessment
Needs-Assessment Concepts and Definitions / What Type of Information Should You Collect? / The Four Phases of Community Needs Assessment / Phase I: Gather Preliminary Data and Generate Assessment Questions / Phase II: Collect Community Data / Phase III: Analyze Data and Interpret Results / Phase IV: Prioritize Needs, Identify Assets, and Make Recommendations / Using a Theoretical Lens to Assess Community Needs / In Conclusion
7. Planning Processes for Evidence-Based Programs
Planning Concepts and Strategies / Planning Steps / In Conclusion
8. Implementation Processes
Necessary Skills for Health Promotion / Supplementing Funds for the Program / Social Marketing / Other Aspects of Implementation / Creating Materials / Keeping the Program Alive/Ethics in Implementation / In Conclusion
9. Research and Evaluation
What Is Research? / The Research Plan/Proposal / Evaluation: A Type of Research / Types of Evaluation / Ethics in Research / In Conclusion
Part III: COMMUNICATING NEEDS AND MANAGING RESOURCES
10. Community Health Administration
Leadership, Management, and Administration / Cooperation and Conflict Resolution / The Role of Policy in Administration and Coordination / In Conclusion
11. Communicating Health Information
Effective Communication / Communication Strategies and Principles / Mediums for Communicating Health Information / Health Literacy / In Conclusion
12. Advocating for Community Health Needs
What Is Advocacy? / Skills for Successful Advocacy / Basic Tools of Advocacy / Survival Skills for Advocacy / In Conclusion
13. Resource Access and Management
What Does It Mean to Be a Resource Person? / People as Resources / Computers as Resources / Organizations as Resources / Health Care and the Role of Insurance / Volunteers and Health Care Privacy / In Conclusion
14. Trends in the Global Community
Global Health and Quality of Life / Quality of Life and Human Development on a Global Scale / Trends in the Global Community / Trends in the Global Burden of Disease / Trends in Global Capacity / Trends in the Global Health System / In Conclusion
Appendix A: Community Assessment Project Guide
Appendix B: Community Health Professional E-Portfolio Guide
Appendix C: Planning a Social Media Strategy for Advocacy
Appendix D: Creating a Resource Inventory for Community Health