The Process of Community Health Education and Promotion:  by Eva I. Doyle, Susan E. Ward, Jody  Oomen-Early
424 pages, $54.95 list
eBook availability
The Process of Community Health Education and Promotion
Second Edition
Improved health and quality of life are the overarching goals of community health education and promotion, and thus form the backbone of this thoroughly revised and updated text. The authors provide a balanced overview of the information, perspectives, and competencies that health professionals need to promote health and quality of life effectively in community, school, workplace, and health-care settings. They orient the discussion within the professional paradigm of boundary-crossing partnerships across health disciplines, emphasizing the role of collaborative efforts to better meet community health needs.

The Process of Community Health Education and Promotion, Second Edition, is designed to stimulate thought, discussion, and action. It incorporates real-world examples, practical questions, and a conversational tone to engage readers in a meaningful way. The authors’ experiential learning approach is evident in the multitude of special features designed to help readers explore ideas and test recommended approaches. For example, learning objectives and review questions highlight targeted learning concepts. “For Your Information” boxes provide nutshell descriptions, how-to guidelines, checklists, and examples that complement and expand on chapter content. The “For Your Application” activities at the end of each chapter offer abundant opportunities for self-directed or instructor-guided learning experiences. Moreover, the appendixes include a community assessment project guide and a professional portfolio guide, to which many of the activities throughout the book contribute. This text successfully links the classroom to the real world with a skills-based focus that not only enhances professional preparation but also facilitates and supports continuing professional development.
“Engaging style of writing that captures student attention. Well written for undergraduate students.” — Klaus Irrgang, Canadian University College

“It contains current and important topics for a variety of courses.” — Jeff Housman, Texas State University, San Marcos

“I like the layout, application examples, and the logic model section. The text could be used in several courses. It’s given me some good things to contemplate.” — Caile E. Spear, Boise State University

“This textbook is a great resource for my students. It is organized and presented in a clear, understandable manner. Many of my students keep this text years after my class as a reference for their future careers in health promotion.” —Jennifer Miranda, California State University–East Bay
Table of Contents

1. Health and Quality of Life
Health and Quality of Life / Personal Wellness, Quality of Life, and Broad Social Issues / Emerging Professional Perspectives / In Conclusion

2. Community and Cultural Concepts
Healthy People in Healthy Communities / Community Structure and Capacity / Capacity-Building Concepts / Community Health Partnerships and Settings / In Conclusion

3. Epidemiological Considerations
The Epidemiological Approach in the Community / Sources of Data / Prevention / Infectious Disease / Noninfectious Disease / In Conclusion

4. Special Populations
The Face of America / Health Through the Life Span / Health Factors in Ethnic Communities / In Conclusion

5. Theory-Based Approaches
Importance of Theory to Health Education / Commonly Used Theories in Health Education / Selecting the Appropriate Theory / In Conclusion


6. Needs and Capacity Assessment
Needs-Assessment Concepts and Definitions / What Type of Information Should You Collect? / The Four Phases of Community Need Assessment / Phase I: Gather Preliminary Data and Generate Assessment Questions / Phase II: Collect Community Data / Phase III: Analyze Data and Interpret Results / Phase IV: Prioritize Needs, Identify Assets, and Make Recommendations / Using a Theoretical Lens to Assess Community Needs / In Conclusion

7. Planning Processes for Evidence-Based Programs
Planning Concepts and Strategies / Planning Steps / In Conclusion

8. Implementation Processes
Supplementing Funds for the Program / Social Marketing / Other Aspects of Implementation / Creating Materials / Keeping the Program Alive / In Conclusion

9. Research and Evaluation
What Is Research? / The Research Plan/Proposal / Evaluation: A Type of Research / Types of Evaluation / Ethics in Research / In Conclusion


10. Community Health Administration
Leadership, Management, and Administration / Cooperation and Conflict Resolution / The Role of Policy in Administration and Coordination / In Conclusion

11. Communicating Health Information
Effective Communication / Communication Strategies and Principles / Mediums for Communicating Health Information / Health Literacy / In Conclusion

12. Advocating for Community Health Needs
What Is Advocacy? / Skills for Successful Advocacy / Basic Tools of Advocacy / Survival Skills for Advocacy / In Conclusion

13. Resource Access and Management
What Is a Resource Person? / People as Resources / Computers as Resources / Organizations as Resources / In Conclusion

14. Future Trends in the Global Community
Global Health and Quality of Life / Trends in the Global Community / Trends in the Global Burden of Disease / Trends in Global Capacity / Trends in the Global Health System / In Conclusion

Appendix A: Web Resources
Appendix B: Community Assessment Project Guide
Appendix C: Community Health Professional Portfolio Guide: (E-portfolios and Hard Copy)
Appendix D: Creating a Resource Inventory for Community Health
Appendix E: Organizational Charts
Appendix F: Code of Ethics for the Health Education Profession