1. Political Communication Defined
General Characteristics of Political Communication / Political Communication Defined
2. Language and Politics
Communication, Society, and Social Order / Generating Political Support / Political Language
3. Functions, Styles, and Strategy: The Uses of Political Language
Functions of Political Language / Functions and Styles of Governmental Language / Strategic Uses of Political Language
4. Political Socialization and the Formation of Political Attitudes
The Political Socialization Process / Issues of Political Socialization
5. The Media and Politics
Media and Politics: Traps and Clarifications / Basic Frameworks for Assessing Political Media / Message Saliency: Basic Considerations
6. Agenda Setting, Agenda Extension, and the Political Landscape
Agenda Setting / Agenda Extension / Types and Sources of Bias in the News Media
7. The Internet Influence: Online Political News and Political Discourse
Past to Present / The Internet, Political Campaigns, and Political News
8. Campaign Planning, Management, Strategies, and Tactics
Campaign Planning / Campaign Management / Campaign Strategy / Campaign Tactics
9. Presidential Campaigns
The Process / Phases of the Presidential Campaign / Strategies and Campaign Communication
10. Congressional and Senatorial Campaigns
Candidate-Centered Campaigns / Strategic Context / Campaign Organization / Strategies and Tactics
11. Local and State Campaigns
Context of the Race / Campaign Organization / Campaign Activities / Campaign Literature / Media Considerations / GOTV
12. The Presidency
Executive Leadership / Governing
13. Congress
Legislative and Communication Functions / Legislative Communication and Deliberation / The Built-In Dilemmas of Legislative Communication / External and Internal Audiences
14. The Courts
Three Functions of the Courts / Politics and the Courts / The Courts in Times of National Emergencies / Communication Skills and the Legal Profession / The Publicity Functions of Litigation / Television and the Courts
15. Politics and Popular Culture
The Culture of Division / Political Storytelling through Film / Political Talk / Two Recurring Themes in the Analysis of Popular Entertainment
16. Political Ethics: An Oxymoron?
Ethics and Our National Character / Democracy, Leadership, and Ethics / Constitutional Authority and Public Morality / Political Communication and Ethics