Intercultural Communication:  by Everett M. Rogers, Thomas M. Steinfatt
292 pages, $40.95 list
1-57766-032-3
978-1-57766-032-3
Instructor's Manual available
Intercultural Communication
As communication and transportation technologies shrink global distances and contact with unalike others expands, the necessity for effective intercultural communication becomes paramount. This text provides a solid foundation for applying communication principles to intercultural interactions. A key element in effective intercultural communication is recognizing ethnocentrism. To do so, one must first be aware of the pervasive influence of culture. This book uses the history of intercultural contact to emphasize the layers of collective consciousness that shape the attitudes and beliefs of various peoples. Different worldviews color perceptions, values, and communication patterns. Without an awareness of these differences, intercultural communication can result in misunderstandings, prejudice, stereotypes, and discrimination. Ineffective communication prevents the exchange and exploration of diverse perspectives that can enrich our lives. Through multiple examples, this book teaches the skills of competent intercultural communication so that active, interested participants can engage in the limitless benefits of sharing viewpoints with others in a rapidly changing world.
Reviews
Intercultural Communication continues to be the definitive work in the field. Many other textbooks (with their flashy multicolored distractions) pale beside this simple work of extensive intellectual scope and succinct explanation.” — Yun Ding, Tennessee Tech University

“The case illustrations are excellent and give example to the focal content. The global village chapter on media and world transformations adds a refreshing new and forward approach to the idea of developing and evolving issues.” — Tom Bruneau, Radford University

“One of the most comprehensive texts in intercultural communication I have read. Excellent selection of case studies. Well organized, easy reading.” — John Frahm, Concordia University

“Excellent resource to discuss nonverbal and verbal behaviors cross-culturally. User friendly.” — Linda Bland-Stewart, Columbia School of Arts & Sciences

“This is an excellent treatment of the subject. The examples are outstanding.” — Anna Chandler, Wichita State University

“I really love the historical framework this work provides! Also the examples look like they will generate active discussion.” — Mara Loeb, Northeast Louisiana University
Table of Contents
1. Context and Contact
2. The Study of Intercultural Communication
3. Culture
4. Communication
5. Verbal Communication
6. Nonverbal Communication
7. Assimilation, Mass Communication, and Sojourning
8. Becoming More Intercultural
9. The Global Village
Glossary