Arguments and Arguing: The Products and Process of Human Decision Making by Thomas A. Hollihan, Kevin T. Baaske
371 pages, $45.95 list
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Arguments and Arguing
The Products and Process of Human Decision Making
Third Edition
The latest edition of Arguments and Arguing contains the same balance of theory and practice, breadth of coverage, current and relevant examples, and accessible writing style that made previous editions so popular in hundreds of classrooms. The authors draw from classic and recent argumentation theory and research, contextualized with well-chosen examples, to showcase a narrative style of argumentation and the values and attitudes of audiences. Readers learn how to employ both formal and informal argumentative strategies in an array of communication forums—from interpersonal interactions to academic debate to politics to business. A newly added chapter on visual argumentation and a striking color photo insert demonstrate the value and power of visual elements in the construction of arguments.

The ability to argue is necessary if people are to solve problems, resolve conflicts, and evaluate alternative courses of action. While many are taught that arguing is counterproductive and arguments should be avoided, Hollihan and Baaske illustrate that arguing is an essential and fundamental human activity. Learning the art of effective argumentation entails a grasp of not only the strategies and principles of analysis and logical reasoning but also the importance of arguing in a positive and socially constructive fashion.
“This text not only examines argument as an action but also how argument develops as an activity.” — Shane Puckett, Louisiana Tech University

“Excellent text, with appropriate traditional argumentative theory and relevant advanced rhetorical theory. Easy to adapt to all varieties of argument courses. Extremely well organized and well written.” — Russell T. Church, Middle Tennessee State University

“I enjoyed the text very much. My students found the material accessible and appreciated its affordability.” — Mary Husain, California State University, Fresno

“The best and most teachable argumentation text I have read in years. Bless the authors for a text that focuses on argumentative concepts and not contest debating. Most of my students are pre-law or public relations and political communications majors, so this text will serve them well.” —Don J. Stanton, Southwest Missouri State University

“A fine text. It offers an excellent balance of theory and practical application elements that allow me to offer students a complete resource.” —Brendan Kelly, University of West Florida
Table of Contents

1. Argumentation as a Human Symbolic Activity
Senses of the Term Argument / Argumentation and Individual Decision Making / Argumentation and Democratic Decision Making / Argumentation and Values / Ethics and Argumentation

2. The Foundations of Argument
The Narrative Paradigm / The Limits of Argument / The Study of Argumentation

3. Audiences and Fields of Argument
Knowing Your Audience / Assessing Your Audience / People Evaluate Arguments Differently / The Principle of Presence / Argument Fields

4. The Language of Argument
Understanding Language / Language and Good Stories / Metaphor

5. Argumentation and Critical Thinking
Propositions / Types of Propositions / The Techniques for Analyzing Propositions

6. Types of Arguments
Inductive Arguments / Deductive Arguments / The Deductive Syllogism / The Toulmin Model

7. The Grounds for Argument
Premises / Examples / Statistics / Testimony

8. Building Arguments
Defining Research / Planning the Research Process / Sources of Information / How to Record the Evidence / What to Look for When Researching / Organizing Your Advocacy

9. Refuting Arguments
The Refutation Process Defined / Focused Listening (Step One) / Critically Evaluating Arguments (Step Two) / Formulating a Response (Step Three) / Presenting Your Response (Step Four)

10. Visual Argument
Physical Images / The Power of Images / Tests of Visual Arguments


11. Academic Debate: Overview
The Debate Orientation / The Resolution / Three Types of Academic Debating / Format / The Nature of Debate Arguments / Flow Sheeting as Systematic Note Taking

12. Academic Debate: Additional Insights
The Resolution / Hasty Generalizations / Plans and Counterplans / Thinking Strategically / Specialized Debate Formats

13. Argumentation in Politics: Campaigns and Debates
Issues and Voters / Voter Attitudes / Campaigns as Stories / The Structure and Form of Campaign Arguments / Political Debates

14. Argumentation and the Law
The US Judicial System / The Assumptions of the System / The Attorney-Client Relationship / The Role of Attorneys in Pretrial Phases / The Role of Attorneys in the Trial

15. Argumentation in Business and Organizations
Competing Interests in Organizations / Preparing Arguments to Meet Objectives / Shaping the Message: Devising Strategies / The Oral Presentation / Encountering Resistance / Follow-Up Activities

16. Argumentation in Interpersonal Relationships
Arguing and Conflict Mediation Strategies / A Conversational Theory of Argument / Strategic Dimensions of Conversational Argument / Argumentation and Self-Esteem / The Importance of Empathic Listening

Appendix A: Transcripts of Two Convention Acceptances Speeches, 2012
Appendix B: Commemoration Speech
Appendix C: Address to Joint Session of Congress
Appendix D: Case Study for Analysis